When Covid struck down, it forced severe social change around the world.
Overnight, governments issued their restrictive ordinances and encouraged people to stay at home. In response, public offices, businesses, and schools all began to use the Internet to find ways to continue operating online. They turned to various software, platforms, and applications to continue collaborating with their colleagues, clients, and students as they began working from home.
Even before the pandemic, technology became an increasingly important part of life and work organization. Businesses saw technology as a useful – but not essential – means of communicating with customers that provides flexibility. However, the spread of the coronavirus has greatly accelerated these processes. It has forced businesses to look at creative digital solutions to continue to operate – now online – and continue to serve their customers.
At the same time, customers, buyers, and students have expressed their need for services with little or no contact with the other party.
Together, these factors have contributed to the digital transformation that has affected businesses across industries. Exploring how these changes have affected and are affecting companies can help people understand how organizations can implement their digital transformation and which parts of these changes will be lasting even after the virus has passed.
Here are the key changes we are experiencing in the business world:
Higher investment and technology priority
Businesses have been forced to introduce various new technologies without having tested them to the fullest. Under time constraints, most companies were able to adapt significantly faster than expected. According to a study by Mckinsey, respondents indicated that their companies could implement digital change 20-25 times more quickly than they would have expected. More specifically, in the field of telework, these respondents believed that their business was able to implement solutions 40 times faster than they would have expected in pre-pandemic circumstances. It took an average of 11 days, which would usually have taken one year.
Before the pandemic, more than half of businesses believed that lack of priorities was the leading reason for not using digital transformation. When Covid forced organizations to make these changes a priority, they could do so with lightning speed.
Bringing the experience of employees and customers to the forefront
Because employees work almost entirely from home, companies are forced to think carefully about employees’ experience using digital opportunities. They can’t expect employees to simply do what they have to do. In the past, employees were grateful for any benefits that offered greater workplace flexibility due to digital opportunities. However, as businesses adapt to virtual work, employees ’online experiences directly affect their satisfaction with their work environment.
As many businesses are struggling with the challenges posed by a pandemic, no one wants to deal with the problems of hiring new employees either. Instead, it seeks to create a positive digital experience for employees in their work from home. It also has enormous benefits for businesses.
It has also become important, especially in e-commerce, how easily customers can digitally connect to individual customer services, how well each website works.
Increased use of automation to improve customer experience and contactless services
As customers increasingly demand contactless services, businesses are also making tremendous efforts toward automation. The fewer processes you have to manage directly for your employees, the easier it is for companies to create positive, secure experiences for their customers.
Automation holds tremendous opportunities for businesses, from inventory treatments to sending out newsletters. While many organizations have already begun to see the power of automation in running their organizations even before the epidemic, the pandemic has forced more and more companies to change their perspective and understand the power this technology offers them.
This trend is particularly prevalent in manufacturing companies. The benefits of automation, which reduce the number of people working close to each other and reduce the number of people needed to create a given product, have been enormous.
Technology as a tool for innovation and growth
Before the pandemic, many businesses saw technology as a way to save money and reduce unnecessary spending. For example, if data can be analyzed and emails sent automatically, the sales and marketing team can free up and focus on other tasks. Simultaneously, the digital transformation offers vast opportunities for businesses to innovate and stay ahead of their competitors.
As the pandemic spreads, businesses are beginning to discover other technology values, such as upgrading their digital capabilities, gaining a competitive advantage, and creating a business culture focused on digital technologies.
When used well, technology offers businesses tremendous opportunities to innovate to engage customers, meet their needs, and move forward in new ways.
Investing more in cybersecurity
In response to the increased emphasis on digital capabilities, cybersecurity’s critical nature has become an essential part of the digital transformation. Maintaining information security has become a priority.
Identifying and curbing an average cyber-attack takes an average of 280 days, leaving a lot of time for criminals to wreak havoc on corporate computer systems. It costs companies a lot of money.
Nowadays, the cybersecurity priorities of organizations have also shifted. With the growth of telecommuting, many industries have recognized the importance of increasing cybersecurity spending. While this is a problem for businesses hardest hit by the pandemic, they have been forced to shrink their budgets due to declining revenues. Yet, the importance of cybersecurity has become a priority for companies.
Digital transformation after a pandemic
Hopefully, the world is looking toward the end of a pandemic and many are thinking about the future of the changes that businesses have made in response to the pandemic. Probably many of these changes will stay with us. As the epidemic has forced companies to remove several barriers that once stood in the way of digital adoption – such as network security, employees working from home – it will be significantly easier for organizations to operate online. Critical investments have already been made to protect their digital security while building a new system that allows employees to work from home.
Many of these changes are likely to remain lasting, with capabilities such as flexible scheduling that allows people to work from home when needed. Businesses also see the power and potential of digital transformation. When it comes to business innovation, the application of technology saves money, gives you an edge over competitors, and creates new opportunities. Once businesses recognize these benefits, they will be able to continue applying the technology and taking advantage of its offerings.
Technology offers incredible opportunities for businesses to reach people anywhere in the world in an instant. The epidemic has helped accelerate the digital transformation and created an environment that drives innovation and technology transition. As businesses better understand this type of modern technology’s capabilities, they will realize the potential before them, even after the epidemic is over.